Getting named when somebody asks an AI instead of Google
The industry calls this Answer Engine Optimization or Generative Engine Optimization. They are close to the same thing, and both matter now that Google puts an AI answer above the normal results for a growing share of searches.
See where you stand todayWhat you get
Two of these are measurement and two are the work that follows from it.
- Tracking of Google's AI answers for your service and location searches — including whether you are cited and which sources are cited instead of you. This one is live and running today.
- Monitoring of whether AI assistants name your business — when somebody asks about your kind of work in your area. We offer this; broader cross-assistant coverage is partially built and we will tell you which assistants your report covers.
- Content and structure work aimed at being a citeable source — clear answers, real detail, and the schema markup that makes it easy for a machine to attribute.
- Reporting on which of your competitors the AI answer keeps naming — which is usually the fastest way to see what it is rewarding.
Being straight about this one
Tracking of Google's AI answers is built, live, and running today. That is the part we will show you in your first report.
Broader monitoring across other AI assistants is something we offer rather than something already running for every client, and your report will name which assistants it covers.
This is a newer area and nobody can promise placement in an AI answer. What we can do is measure it honestly, which most people are not doing yet, and work on the things that correlate with being cited.
Where this sits
Being citeable rests on the same foundations as being crawlable, so this pairs with technical SEO and your link profile. For the map pack and the local side, start at local SEO.