Technical SEO and your link profile
Finding and fixing the things on your website that stop Google from crawling, understanding, or trusting your pages — and understanding who vouches for you once it does.
Ask for a technical auditTechnical SEO: what you get
A site can be well written, well designed, and invisible. This is the work that makes the rest of it reachable.
- Full technical crawl and audit — broken links, redirect chains, canonical problems, duplicate titles and descriptions, thin pages, orphaned pages.
- Core Web Vitals and page speed — measured on real Chrome user data as well as lab tests, on mobile and desktop.
- Indexation review — which of your pages Google has actually indexed, which it has chosen to skip, and why.
- Structured data and schema markup — including the LocalBusiness and Service markup that helps Google understand what you do and where.
- XML sitemap and robots configuration — so the crawler spends its time on the pages you want ranked.
- Internal linking — so your most valuable pages are not the hardest ones to reach.
- Mobile usability and HTTPS configuration — checked on the same crawl, because both are table stakes rather than upgrades.
Link profile: what you get
Earning and maintaining the links from other websites that Google reads as other people vouching for you.
- Full backlink audit — who links to you, how authoritative they are, and whether any of it looks spammy.
- Competitor link comparison — so the target is grounded in what it actually takes to compete in your market rather than an arbitrary number.
- Local link and citation building — chambers of commerce, trade associations, suppliers, sponsorships, and local press. This is outreach we do by hand.
- Ongoing monitoring for lost links and toxic links — reported when there is something worth acting on rather than every month regardless.
How it is measured
Crawl errors resolved, pages indexed, Core Web Vitals passing, and the search impressions those pages earn afterwards. Each of those is a number you can check yourself in Search Console, which is the point.
We record what we changed, what we expected it to move, and the measurement we will check it against. Then we check it and tell you the answer, whichever way it went.
A note on disavowing links
We do not recommend disavowing links as a routine cleanup exercise. It is a tool for a specific and fairly rare problem, and used casually it does more harm than good. If we think you have that problem, we will show you the evidence first.
Where this sits
Technical work is delivered the same way wherever your business is, so this page has no service area attached to it. If you are here for the local side, that is local SEO and map pack visibility. If you want to know whether AI assistants name you, that is AI search visibility.